Sonnys Franchise Company
  • 24-Aug-2021 to 23-Oct-2021 (MST)
  • Marketing
  • Maitland, FL, USA
  • Salary
  • Full Time

General Purpose

Responsible for monitoring brand social media and third-party review platforms, encouraging guest engagement, and resolving guest concerns online. Will also be responsible for identifying and reporting guest experience trends and ensuring guests are being responded to in a timely manner. Overall, responsible for brand's online reputation.

Essential Duties (may include, but not limited to):

  • Social Media Strategy & Execution (70%)
    • Work with Social Media & CRM Strategist to plan and develop content for all social media channels.
    • Be the eyes and ears of the Sonny's brand online by monitoring, commenting and engaging in conversations while escalating issues and potential crisis' to internal teams as needed.
    • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
    • Develop 'voices' for each channel that are relevant, on-brand and engaging.
    • "Wows" guests with exceptional customer care and surprise and delights.
    • Evaluate emerging social media channels and tools, remaining current on trends.
  • Reporting & Analytics (15%)
    • Collaboratively determine KPI's with the Social Media & CRM Strategist and develop regular reports that analyze the effectiveness of social media campaigns.
  • Blog Calendar & Content Development (15%)
    • Oversees the Sonny's blog calendar and develops written and visual content as needed.
  • Performs other duties as necessary.

Required Education and Experience

  • Bachelor's Degree in Marketing, Communications, or related field; or any equivalent combination of education, experience, and training that provides the required knowledge, skills, and abilities.
  • 2-3 Years previous experience in Social Media; or equivalent combination of education and experience.
  • Previous experience performing tasks found in the Essential Duties above.

Required Knowledge, Skills, and Abilities

  • Knowledge of Sonny's Brand and the restaurant industry.
  • Knowledge of social media channels, tools, and other technology as it applies to the position.
  • Online and social media fluency.
  • Strong interpersonal, teamwork, and communication skills.
  • High level of attention to detail.
  • Strong problem-solving skills and logical decision making.
  • High drive, sense of urgency, and initiative; ability to produce results and accomplish goals in a fast-paced, changing work environment.
  • Strong conceptual skills.
  • Strong skill in building and maintaining relationships.
  • Strong skill in reading, writing, math, analyzing, and interpreting general business documents.
  • Strong listening and reasoning skills.
  • Strong computer skills, including experience with Microsoft Office programs.
  • Ability to work independently and collaboratively with other departments.
  • Ability to prioritize, organize and manage multiple projects with sensitive deadlines and changing environment.
  • Must display integrity, strong work ethic, and professional demeanor.
  • Must be dependable and reliable.
  • Ability to adapt with change and be flexible.
  • Must display critical and creative thinking skills.
  • Ability to meet the needs of guests and anticipate the needs of others.
  • Ability to comply with federal, state, and local regulations, and company safety policies.

Physical Demands and Work Environment

The physical demands described here are representatives of those that must be met by the team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

This position works in a typical office environment. While performing the duties of this job, the team member is regularly required to sit, walk, talk, and listen. The team member frequently is required to use hands and fingers to handle, or feel. This position requires the ability to occasionally lift and/or move up to 50 to 75 pounds. Specific vision abilities required by this job include close vision.

While performing the duties of the job in the office, the team member will work in a well-lit, open environment. The work may involve some bending, standing or walking. Job duties are not hazardous or physically strenuous. However, the work sometimes is performed under pressure when the stress of deadlines occurs. The noise level in the work environment is usually moderate.

The above statements are intended to describe the general nature and level of work being performed.

They are not intended to be construed as a detailed list of all responsibilities. SFC conducts annual reviews of duties and reserves the right to make changes as business needs dictate.


Sonnys Franchise Company
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